![]() We’re just getting started painting the world out there - not just with colourful dots, but with more utility-focused options.”Įxpect more projects like these from luxury brands. “It’s about inspiring and showcasing the artwork,” Perez says. Now, post-lockdowns and armed with more advanced technology, brands are able to make use of both of these elements together. “Covid forced us to move into much more utility-focused elements of AR,” Perez says. Partnerships like this one show “a return to storytelling” using AR, Perez says, after the pandemic drove the need for brands to adapt to this type of tech for more practical needs, such as AR try-on. “AR is the healthiest way to think of the evolution of the web, rooted in real life and real humans - rather than escaping into VR.” ![]() “Augmented reality is connected to the ‘real world’,” Perez says. It’s the brand’s second collaboration with the Japanese icon the first was in 2012.īy focusing on AR (over, say, virtual reality), both brands and consumers are able to experiment with the technology while remaining anchored in the physical world. Snapchat users in certain global capitals can open the app, go to Louis Vuitton’s page or search in Lenses, and choose the landmark in front of them to see Kusama’s red, yellow, blue, green and white dots appear on-screen - mimicking Louis Vuitton’s physical stores and the leather goods collection, which are also covered in dots. The campaign was created using Snap’s Landmarker Lenses, which are able to detect geographically specific architectural landmarks and portray realistic-looking digital overlays on top of them. Now, using augmented reality, the French luxury house is covering the Eiffel Tower, the Statue of Liberty, Tower Bridge, Arc de Triomphe, Natural History Museum and London's National Gallery with Kusama’s famous colourful polka dots. ![]() Louis Vuitton’s collaboration with artist Yayoi Kusama - complete with dot-painting robot - has already gone viral on social media. To become a Vogue Business Member and receive the Technology Edit newsletter, click here. ![]()
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